e-Learning Certification

e-Learning has the potential to save corporate training dollars and to build knowledge and skills linked to the strategic goals of the organization. In an era of decreasing travel and training budgets, e-learning delivery has grown to about 20% of all organizational training. But e-learning is only as effective as its design.
In this certification program, the e-learning design and development staff have the opportunity to acquire a common set of skills and language that will ensure the deployment of e-learning that promotes organizational objectives.

The CLARK e-Learning Certification program requires each participant to demonstrate competency by completing a work-related product aligned to three core skills areas: human performance technology, instructional design applied to e-learning, and application of the latest research in multimedia learning.

Skills Demonstrated in the Program

Human Performance Technology
• How to define organizational operational goals and metrics associated with an opportunity or a problem
• How to evaluate business processes and performers to identify performance barriers and solutions
• How to plan and organize a performance and training needs assessment
• How to interview management, workers, and customers individually and in groups
• How to identify performance gaps by evaluating work products and procedures
• How to ensure the optimal mix of media for your training requirements
• How to write a needs assessment report

Design and Evaluation of e-Learning
• How to conduct a job and task analysis
• How to flow chart lessons and courses
• How to lay out information on screens
• How to design effective e-learning interactions
• How to test your e-learning lessons

E-Learning and the Science of Instruction
• What research tells us about effective use of text and visuals in e-learning
• The psychology of learning in multimedia instruction
• Evidence-based guidelines on best use of practice and examples in e-learning
• How and when to consider problem-centered learning designs

Benefits of Certification
• Professional competency in the design and selection of e-learning that pays off in organizational improvement
• A common language for all course designers
• Demonstrated transfer of new e-learning skills to the job
• A portfolio of your e-learning products
• The ability to apply the most recent research in multimedia learning to your projects

How the program works
During the program, you will take three hands-on courses:
• Needs Assessment for Performance Technologists: Tools and Techniques,
• How to Plan, Develop, and Evaluate e-Learning
• E-Learning and the Science of Instruction

During each course, you will start a project that will be continued and completed at your worksite. After each course you will apply your new skills at your work site to complete projects that demonstrate your competencies.

Project Summaries

Human Performance Technology and Needs Assessment
Your first project is the most extensive of the program. You will complete a performance assessment in which you apply at least three of five techniques to gather both objective and subjective data addressing an opportunity or problem within a line organization. Your project deliverables include:
• A performance assessment report that includes an evaluation plan
• Documents that summarize the data you collected as part of your performance assessment and your training needs assessment
• A description of the media mix you will use to achieve the instructional goals

Design of e-Learning
For your second project, you will design and develop a lesson related to your needs assessment. You will submit a job and task analysis and lesson storyboards that include the following:
• Use level learning objectives
• Screens that apply effective display guidelines
• Use level e-learning interactions
• A valid quiz

Research on e-Learning
Your final project will demonstrate your competency in human learning psychology by evaluating your lesson project in terms of its effective support of working memory, long term memory and the processes that convert lesson content into new knowledge and skills in memory. You will submit a short report that analyzes your project lesson for the following:
• Optimal use of visuals and text
• Use of on-screen learning agents
• Interaction design and placement that reflects research guidelines
• Use of navigational techniques to optimize learner control for your audience
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For an onsite group of 10 to 16 students, the price is $69,950